Born from frustration, built with passion. Meet the team transforming passive presentations into active conversations.
formals started in a university lecture hall where our founder sat through yet another one-way presentation, watching brilliant minds disengage and valuable insights go unshared. That moment sparked a simple but powerful question: "What if every person in this room could contribute, not just listen?"
We're a young team of developers, designers, and presentation enthusiasts who believe that the best ideas can come from anywhere in the room - not just the stage. Our audience engagement platform exists because we've all experienced the pain of passive presentations, missed connections at conferences, and meetings where only the loudest voices are heard.
Sitting in meetings, watching slides go by, minds wandering, questions unasked. The traditional presentation model wastes human potential on a massive scale.
Existing solutions felt outdated, expensive, or overly complex. We believed interactive tools should be as simple as raising your hand, but powerful enough to transform communication.
In most gatherings, 80% of insights never surface. Introverts stay quiet. Remote participants feel excluded. Great ideas die in silence. We're changing that.
To make every presentation a conversation, every meeting productive, and every voice heard.
We're building tools that transform passive audiences into active communities. When people engage, magic happens - better decisions, stronger connections, and breakthrough moments that move organizations forward.
The best idea in the room shouldn't depend on who's brave enough to speak up. Our platform gives everyone an equal voice, whether they're in the front row or joining from across the globe.
Powerful doesn't mean complicated. We obsess over making our tools intuitive for first-time users but robust enough for enterprise needs. If a feature requires a manual, we've failed.
Every interaction generates insights. We help presenters understand their audiences, educators track learning, and leaders make informed decisions - while respecting privacy and maintaining trust.
Our tools work with what you already use. We integrate, not isolate. Whether it's Zoom, PowerPoint, or your favorite LMS, FORMALS fits into your workflow.
Every decision starts with 'How does this help our users?' Not revenue, not growth metrics - user success.
Perfect is the enemy of good. We launch, learn, and iterate rather than theorizing in isolation.
We give honest feedback, admit mistakes quickly, and celebrate failures that teach us something valuable.
We use our own tools for our meetings (yes, they're actually engaging now). We're building something we want to exist in the world.
Different perspectives make better products. We actively seek team members who challenge our thinking.
We built FORMALS because we needed it. Every team meeting, every product demo - we use our platform. We feel the pain of every bug and celebrate every breakthrough.
We're bootstrapped by choice. This means we're accountable to our users, not investors. We grow sustainably, price fairly, and make decisions for the long term.
Our roadmap is public. Our pricing is transparent. When we make mistakes, we own them openly. This openness extends to our platform - we believe in APIs, integrations, and playing nicely with others.
We're proof that small teams can create powerful change. Without layers of management, we move fast and stay close to our users.
Your data is yours. We never sell information. Anonymous means anonymous.
No surprise fees. No punitive contracts. Cancel anytime.
Weekly updates based on user feedback. Your voice shapes our roadmap.
Real people answer your questions. No chatbots, no runaround.
Experience what truly engaging presentations feel like. Start free, no credit card required.